PPWR
New rules - new opportunities for the packaging of the future
At Optimum Group Nordic, we help our customers navigate the new requirements that come with the PPWR legislation (Packaging and Packaging Waste Regulation). This comprehensive EU regulation aims to reduce the environmental impact from packaging and ensure a circular packaging flow by 2050.
From requirements for "Design for Recycling" to recyclable materials, the PPWR places stricter demands on manufacturers, importers, and distributors alike. We are here to help you understand what this means for your business and how you can best prepare.
Download our PPWR guide and get a clear overview of the new PPWR requirements. Here, we explain what the regulation means for your business, what deadlines and requirements you need to be aware of, and how you can adapt your packaging to the new rules.
From October 1, 2025, the extended producer responsibility (EPR) also applies to labels – as an integrated part of the packaging. This means that the label's material, adhesive, and printing inks must be assessed in relation to the packaging's main component in order to achieve classification in the green category.
At Optimum Group Nordic, we advise on how to choose labels that meet the requirements and support your sustainability goals – regardless of whether your packaging is made of plastic, glass, paper, or metal.
Download our EPR guide here:
Extended Producer Responsibility (EPR) – What Does it Mean for Labels?
What does PPWR mean for you?
Design for Recycling
From 2030, your packaging must be designed for recycling and meet strict requirements to promote sustainability. This requires smarter material choices and a shift to more environmentally friendly solutions.
Less waste, more recycling
PPWR implies requirements for reduced packaging volume and increased use of recycled materials. This offers the opportunity to optimize your packaging while reducing environmental impact.
Uniform rules across the EU
With common guidelines throughout the EU, it becomes easier for you to navigate the rules and operate across borders.
Meet PPWR requirements with our solutions
Flexible packaging
Our flexible packaging solutions meet the requirements for recyclability and sustainability. They are designed to minimize material consumption and ensure optimal protection of your products, while reducing environmental impact.
Greenliner
With Greenliner, we recycle your used label liner into new resources. This supports a circular economy, reduces waste, lowers CO₂ emissions, and cuts your disposal costs.
Expertise in labels
We ensure that your labels are designed to support the recycling process and meet the new PPWR standards. With a focus on sustainability and efficiency, we produce labels that create value for your business.
Stay updated
PPWR is a dynamic regulation that is constantly evolving. We update our customers with the latest news and guidelines, so you are always at the forefront.
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Would you like to know more about PPWR?
We are ready to help you understand how PPWR affects your business and which solutions can create value for you. Contact us for more information and personal advice.
Lars Ole Nauta
CEO
Tel: +45 20287511
E-mail: lon@ogn.dk
Susanne Wamsler
Sustainability & Quality Manager
Tel: +45 26243744
E-mail: sw@ogn.dk