PPWR
New rules - new opportunities for the future of packaging

At Optimum Group Nordic, we help our customers navigate the new requirements that come with the Packaging and Packaging Waste Regulation ( PPWR ). This comprehensive EU regulation aims to reduce the environmental impact of packaging and ensure a circular packaging flow by 2050.

From Design for Recycling requirements to recyclable materials, the PPWR places increased demands on manufacturers, importers and distributors alike. We're here to help you understand what this means for your business and how you can best prepare.

What does PPWR mean to you?

Design for Recycling

From 2030, your packaging must be designed for recycling and meet strict requirements to promote sustainability. This requires smarter material choices and a shift to more environmentally friendly solutions.

Less waste, more recycling

PPWR means requirements for reduced packaging volume and increased use of recycled materials. It provides an opportunity to optimize your packaging while reducing environmental impact.

Uniform rules across the EU 

With common guidelines across the EU, it will be easier for you to navigate the rules and operate across borders.

Meet PPWR requirements with our solutions

Flexible packaging

Our flexible packaging solutions meet the demands of recyclability and sustainability. They are designed to minimize material consumption and ensure optimal protection of your products while reducing environmental impact.

Greenliner

With Greenliner, we recycle your used label liner into new resources. This supports a circular economy, reduces waste, lowers CO₂ emissions and your disposal costs.

Expertise in labels

We ensure that your labels are designed to support the recycling process and meet the new PPWR standards. With a focus on sustainability and efficiency, we produce labels that create value for your business.

Stay up to date

PPWR is a dynamic regulation that is constantly evolving. We update our customers with the latest news and guidelines to keep you ahead of the curve.

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Want to hear more about PPWR?

We are ready to help you understand how PPWR affects your business and which solutions can create value for you. Contact us for more information and personalized advice.

Lars Ole Nauta
CEO

Tel: +45 20287511
E-mail:
lon@ogn.dk

Susanne Wamsler
Sustainability & Quality Manager

Tel: +45 26243744
E-mail:
sw@ogn.dk